We’re excited to announce our new membership with The Conservation Alliance!  The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. This funding is directed to community-based campaigns to protect threatened wild habitat and outdoor recreation. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. More than 190 member companies are now in the membership, and collectively plan to disburse $1.65 million in 2016.  We’re proud to be in such inspired company!  To kick off our membership, we sent a camera in the sky to commemorate the 100th birthday of the National Parks with a bunch of our new friends.